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Rhinofx's Blue Light Shines on for Kmart Details

• Description:
  This clip is a promo for Kmart which features Rhinofx's original 3D animated character Mr. Bluelight, an aptly named blue light bulb. With the use of intricate animation, the charming and playful Kmart spokesman, Mr Bluelight, has been helping customers examine merchandise and scour stores for deals across broadcast spots and Kmart's website. The promos first aired in May 2007, evolving into the ongoing Blue Spotlight program
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• Categories: advertisements
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• Tags: tv , light , animated

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