Videocore

Star Wars on Spike TV

Wed, 22 Oct 2008 05:59:41 -0500

Mother New York recently called upon Riot to complete VFX for a series of hilarious spots promoting the airing of The Star Wars films on Spike TV. The spots feature legendary Star Wars characters (i. E. Darth Vader, Boba Fett, Ewoks and Tusken Raiders) consorting with every-day men on planet Earth. Each spot ends with comical twists on Jedi proverbs before concluding with "there is much to be learned." The first spot entitled "Golf" features the infamous Star Wars antagonist Darth Vader taking a swing at the links. A friendly wager on a putt goes awry after Darth uses a little Jedi mind trick to steer the ball into the hole. One golfer shouts, refusing to pay-up after realizing he's been outwitted by the Dark Side. Finding the accusation intolerable, Darth puts the man in a Sith stranglehold. Another golfer comes flailing to the rescue with a golf club, but recoils when Darth pulls out the ominous Lightsaber. The spot ends with some comical Jedi wisdom: "Competition can bring out a guy's dark side."

Suspect Inspire for Christina Aguilera Fragrance

Thu, 09 Oct 2008 08:39:20 -0500

In this :30 spot directed by famed fashion photographer David LaChapelle with creative direction and Flame work from SUSPECT's Tim Crean, the true essence of Christina is captured through a theatrical, dreamlike expose. From the dark corners of an early Hollywood, Gothamesque-style set appears the flawless blonde beauty dressed in a glamorous pink gown. A mystical CG bubble quickly captures her attention, inspiring her to gently reach out and poke at it. As the bubble bursts, it multiplies into several smaller incarnations. The once coy, charming music crescendos to an upbeat bravado. Christina reaches her palm to the sky to meet one of the rogue bubbles which then morphs into her new signature fragrance bottle.

Ducks Docter Twins Gotcha for Wienerschintzel

Tue, 09 Sep 2008 10:49:12 -0500

Sometimes being hungry for a hot dog is no laughing matter. Thanks to Los Angeles-based DUCK, formerly Duck Soup Studios latest Wienerschnitzel campaign, craving a hot dog has never been more amusing! Helmed by live-action directors Docter Twins and animation directors Lane & Jan (Lane Nakamura and Jan Chen) the four laugh-out-loud spots, via DGWB of Santa Ana, CA, represent the fast food chain's resurrection of their beloved animated character The Delicious One (TDO). Set against the backdrop of a college dormitory filled with debauchery. We see a hungry female student frantically chasing TDO through the hallway. She's starving, and boy does she want a hotdog!

Duck Goes to Depths of Sea for United Airlines

Thu, 28 Aug 2008 17:08:01 -0500

Los Angeles-based DUCK, assemble a fairy-tale, otherworldly Sea Orchestra for United Airlines via agency Barrie D'Rozario Murphy. This charming spot begins with a swan bellowing from his nest floating in the middle of the ocean. The swan transitions to a fish who flops into the water and leads us to our Sea Orchestra. The cast of mammals, fish, and crustacean characters, lead by an exuberant conducting lobster, begins the overture of United's most recognizable anthem. As the shot pulls away from the orchestra, the shadow of an airplane is seen crossing over the ocean, as the announcer states, "crossing the ocean will never be the same." The perspective quickly switches to a content woman relaxing on the plane - mesmerized at the sights below.

Rhinofx Create for Subway & Toyota

Tue, 26 Aug 2008 12:42:40 -0500

Rhinofx Director, Vico Sharabani recently teamed with Alex Lamarque of Bully Pictures on a recent :30 live action and effects spot for Subway's Scrabble promotion. In the promotion, Subway customers collect lettered game pieces to spell out sandwich-related words to win an array of prizes, including the Grand Prize giveaway of multiple Toyota Highlanders. The spot opens on a Toyota hybrid zipping around the countryside, hugging the road, driving past the lens. After a series of shots emphasizing Toyota's style and design, the hills begin to rise and curl from several angles. Adding to the context, viewers can see the perfect surfer's curl reflected in the side view mirror. As the spot progresses, it feels like the hillside is actually chasing the car, while another piece of slope quickly rises in its path. Engulfing the car, the landscape transforms into Subway Scrabble wrapper, folding itself around the vehicle and guaranteeing Subway freshness and fun

Brickyard Makes History for TAG Body Spray

Fri, 22 Aug 2008 03:50:03 -0500

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on "Ghostride," the new spot from TAG Body Spray promoting the newly launched record label TAG Records. Directed by Paul Hunter for ad agency Arnold, Boston, and starring rap artists Q and Jermaine Dupri. Full of historical allusions and with an epic feel, the :30 spot references classic paintings depicting famous moments in history. Each moment in "Ghostride" is composed like a painting, using slow motion to drive the larger-than-life experience.

Blue Room Shoots Spots for NFL Fantasies

Mon, 18 Aug 2008 11:49:46 -0500

"Everybody has fantasies. What's Yours?" asks the award-winning NFL. Com Fantasy Files campaign created by Blue Room. Created for NFL. Com and Reebok, the viral campaign began running on NFL. Com, YouTube and NFL Network's Total Access July 25, 2008. Designed to drive traffic to NFL. Com, the spots feature NFL football giants Chris Chambers, Chris Cooley, Mason Crosby and Laurence Maroney. For the third year, Blue Room, the New York-based creative services agency, has created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. In the spots, Chris Chambers, the San Diego Chargers wide receiver, catches three footballs in rapid succession, behind his back; Chris Cooley, Washington Redskins tight end, stands behind a wall on a construction site and, without visual cues, catches a football by thrusting his arm through a double layer of sheetrock; Mason Crosby, the Green Bay Packers kicker, repeatedly rings the bell in the cupola of the Green Bay Court House with three separate kicks a moment before it is to toll; and lastly, Laurence Maroney, New England Patriots running back, runs and jumps through the open windows of an automobile emerging, unscathed, on the opposite side of the car. All four spots are tagged "NFL. Com Fantasy Files, Captured by: Reebok."